- Lifespan
- 1 year (as adult moth); caterpillars take 10–11 months to develop
- Size & Weight
- Wingspan 32–40 mm; robust and hairy in appearance
- Habitat
- Heathland, moorland, woodland edges, and scrubland with abundant heather and bilberry
- UK Distribution
- Found throughout most of Britain and Ireland, though more common in upland and northern regions; resident species with single annual generation
- Diet
- Adult moths do not feed; caterpillars are herbivorous, feeding on heather (Calluna vulgaris), bilberry (Vaccinium myrtillus), and occasionally birch and hazel
- Predators
- Birds, spiders, and parasitoid wasps; badgers may dig up pupating caterpillars
- Mating Season
- May to July
- Breeding
- Females lay clusters of 50–100+ eggs on host plants; single brood per year; caterpillars overwinter and pupate in tough cocoons in soil or leaf litter in spring
- Behaviour
- Males are strongly attracted to females by pheromones and are often seen flying during daylight hours, particularly in warm afternoons. Females are more sedentary and cryptically coloured. The hairy caterpillars are gregarious when young but become solitary with age.